This platform is early stages. At the moment it's 10MM otherwise you can be known as your wallet number which is fine and the point for most. It's making a wise $200 investment into the entire ecosystem, this platform and the ad revenue it'll create when the time come, governance of the token, and investment into a token of massive rarity - not just spending on a profile. Soon will be like buttons, replying, topic channels, image sharing etc with most features available to non-members too.